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White-Label Policy

Clarvo Digital policies and legal information.

White-Label Policy

Effective Date: 08 September 2026 | Last Updated: 08 September 2026

This White-Label Policy explains the terms under which software developed and supplied by Clarvo Digital may be branded, customised, marketed, or resold under a customer’s own brand name.

By purchasing or using a white-label software product from Clarvo Digital, the customer agrees to this White-Label Policy along with the applicable Terms & Conditions, Software License Agreement, Intellectual Property Policy, Refund & Cancellation Policy, and any specific commercial agreement or quotation issued for the product.

1. Business Information

2. What White-Label Means

White-label software means software developed, owned, or controlled by Clarvo Digital that may be presented to eligible customers or end users under another brand name, subject to the rights included in the purchased plan or written agreement.

Depending on the selected package, white-label rights may allow the customer to:

3. Ownership of the Software

Unless a separate written agreement expressly states otherwise, all ownership rights in the underlying software remain with Clarvo Digital.

This includes, but is not limited to:

4. Source Code Is Not Included

A white-label purchase does not include delivery or transfer of the software source code.

The customer receives the usage and branding rights specifically granted under the applicable purchase, license, quotation, or agreement.

If source-code ownership or transfer is required, it must be separately negotiated and expressly confirmed in a written agreement signed by the parties.

5. Branding Rights

Where white-label branding is included, the customer may be permitted to replace approved Clarvo Digital branding with their own branding.

This may include:

6. Resale Rights

White-label branding and resale rights are not necessarily the same thing.

A customer may receive white-label rights without receiving unrestricted resale rights.

Where a plan or written agreement includes reseller rights, the customer may market and sell the permitted software solution to their own customers subject to the following:

7. Customer's Responsibility to Their Customers

Where the customer resells or provides white-label software to third parties, the customer is responsible for its own customer relationship.

This includes, where applicable:

8. Customer Branding and Content

The customer is responsible for ensuring that all branding and content supplied to Clarvo Digital is lawful and does not infringe the rights of another person or organisation.

The customer must have appropriate rights to use:

Clarvo Digital may refuse to implement branding or content that appears unlawful, misleading, infringing, abusive, or technically unsuitable.

9. Trademark and Brand Ownership

White-label use does not give the customer ownership of Clarvo Digital's trademarks, logos, brand identity, or intellectual property.

Likewise, Clarvo Digital does not claim ownership of the customer's legitimate trademarks, logos, or branding materials supplied for the white-label implementation.

Each party retains ownership of its respective intellectual property unless otherwise agreed in writing.

10. Customisation

White-label software may include a defined level of customisation.

Depending on the package, customisation may include:

Any additional development work should be confirmed through a quotation, order, or written agreement before implementation.

11. Third-Party Services

Some software may depend on third-party services, APIs, hosting providers, payment gateways, communication platforms, cloud services, app stores, or other external technologies.

White-label rights do not automatically transfer ownership or contractual rights relating to those third-party services.

The availability, pricing, policies, limitations, and technical requirements of third-party services may change independently of Clarvo Digital.

Where required, the customer may need to maintain its own third-party accounts or agreements.

12. Domain, Hosting and Infrastructure

Where applicable, white-label deployment may require:

Unless specifically included in the purchased package, these services may be the customer's responsibility and may involve separate third-party charges.

13. App Store and Marketplace Accounts

If a white-label application is published through an app store or marketplace, the customer may be required to maintain its own developer account.

Approval, listing, suspension, rejection, or removal of an application by an app store is controlled by that marketplace and cannot be guaranteed by Clarvo Digital.

The customer is responsible for complying with applicable marketplace policies.

14. Prohibited White-Label Use

The customer must not use, market, or resell the software for:

15. No Reverse Engineering

The customer must not attempt to:

16. White-Label Does Not Mean Source-Code Ownership

For clarity:

White-label access ≠ source-code ownership.

The customer may receive rights to brand, use, and, where specifically permitted, resell the software. These rights do not transfer ownership of Clarvo Digital's underlying technology.

Any exception must be expressly stated in a separate written agreement.

17. Updates and Improvements

Clarvo Digital may develop updates, improvements, bug fixes, security improvements, and new versions of the software.

Unless otherwise agreed, the customer does not automatically receive ownership of these developments.

The availability of updates, upgrades, or future features depends on the applicable product, license, support arrangement, and commercial terms.

18. Support for White-Label Customers

Support provided to a white-label customer is governed by the applicable Support & Maintenance Policy, purchase terms, or separate support agreement.

If the customer operates as a reseller, Clarvo Digital may communicate primarily with the reseller rather than the reseller's end customers unless otherwise agreed.

The customer should not represent Clarvo Digital as its own internal support team unless such an arrangement has been expressly agreed.

19. Customer Data

White-label status does not transfer ownership of customer or end-user data to Clarvo Digital.

The handling of personal data and other information will depend on the actual software configuration, contractual relationship, and applicable privacy and data-protection requirements.

The customer is responsible for providing appropriate privacy notices and obtaining required permissions or consents for its own users where applicable.

20. Security Responsibilities

The customer must take reasonable measures to protect:

Customers must immediately notify Clarvo Digital of suspected unauthorised access, security incidents, or compromised credentials where Clarvo Digital's assistance may be required.

21. Suspension or Termination of White-Label Rights

Clarvo Digital may suspend or terminate white-label or reseller rights where the customer:

Termination of white-label rights does not automatically transfer ownership of the software or source code to the customer.

Any post-termination rights will be determined by the applicable license or written agreement.

22. No Automatic Exclusivity

Unless expressly agreed in writing, purchasing a white-label product does not give the customer exclusive rights to the underlying software, technology, business model, features, or industry.

Clarvo Digital may continue to develop, license, modify, or provide its technology to other customers.

Any exclusivity arrangement must be separately negotiated and documented.

23. No Guarantee of Business Results

White-label software provides technology and functionality. Clarvo Digital does not guarantee that the customer will achieve any particular:

Business results depend on factors outside Clarvo Digital's control, including the customer's pricing, marketing, sales, operations, market conditions, and customer relationships.

24. Policy Changes

Clarvo Digital may update this White-Label Policy when necessary to reflect changes in its software, services, business practices, legal requirements, or security standards.

The latest version published on the website will apply to future purchases and uses, subject to applicable contractual rights.

25. Relationship With Other Agreements

This White-Label Policy should be read together with:

If a specific written agreement expressly provides different white-label rights, the specific agreement will govern those rights to the extent of the conflict.

26. Acceptance

By purchasing, accessing, branding, deploying, or using a white-label software product supplied by Clarvo Digital, the customer acknowledges that they have read and accepted this White-Label Policy and the applicable software license terms.

The customer is responsible for ensuring that its employees, contractors, partners, resellers, and authorised users comply with the applicable terms.

Contact Us

Clarvo Digital (a brand of Sukam Enterprises)
Sukam Enterprises
GSTIN: 10EJPPK6434J1Z1
Email: support@clarvodigital.com
Website: https://clarvodigital.com
Address: OBHAR BRIDGE NH2 AURANGABAD, Bihar, 824102